101 Hotel 
Iceland’s very first boutique hotel, the 101 Hotel, is situated in the heart of Reykjavik, is a luxury venue entirely dedicated to contemporary art...
The bold, pure, understated décor of this luxury hotel designed by Ingibjörg S. Pálmadóttir, a graduate of New York’s Parsons School of Design, will make your stay an unforgettable experience.
A unique venue, showcased by the talented designer’s exceptional collection of contemporary artworks.

A land of purity
Iceland is a land of nature and light, where purity pervades all four elements: air, water, fire and earth. Reykjavik, situated in the south-west of the country, facing the ocean, with its opera, theatre, museums and colorful houses, represents a vibrant melting-pot of Icelandic tradition and avant-garde trends.
Iceland is a land of nature and light, where purity pervades all four elements: air, water, fire and earth. Reykjavik, situated in the south-west of the country, facing the ocean, with its opera, theatre, museums and colorful houses, represents a vibrant melting-pot of Icelandic tradition and avant-garde trends.
A luxurious ambience
This 4-star hotel is a stylish venue with an international reputation. You will be struck by the clean lines of its grey, white and black décor, offset by the solid oak floors and large fireplace. Sheer luxury showcased by innovative design.
Uncompromising comfort
Discover the legendary Nordic wellbeing experience, in the exquisite comfort of your room or suite or in the hotel’s whirlpool, sauna, hammam steam baths or fitness centre.
This 4-star hotel is a stylish venue with an international reputation. You will be struck by the clean lines of its grey, white and black décor, offset by the solid oak floors and large fireplace. Sheer luxury showcased by innovative design.
Uncompromising comfort
Discover the legendary Nordic wellbeing experience, in the exquisite comfort of your room or suite or in the hotel’s whirlpool, sauna, hammam steam baths or fitness centre.




101 Reykjavik
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